WHAT PERSONAL DATA WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and certain cookies installed on your device. In addition, as you browse the Site, we collect data about the individual web pages or products you view, the websites or search terms that brought you to the Site, and information about your interaction with the Site. We call this automatically collected data “Device Data.”
We collect Device Data using the following technologies:
– “Cookies” are data files placed on your device or computer that often contain an anonymous unique id. For more information about cookies and disabling cookies, visit: http://www.allaboutcookies.org.
– “Log files” track actions on the Site and collect data including your IP address, browser type, Internet service provider, pages from which you are sent to the Site and where the Site sends you, and date and time indications.
– “Web beacons,” “tags” and “pixels” are electronic files used to record data about your use of the Site.
When you make or attempt to make a purchase on the Site, we collect certain information from you including your name, billing address, delivery address, payment information (including credit card numbers), e-mail address and phone number. We refer to this data as “Order Data.”
HOW WE USE YOUR PERSONAL DATA
We generally use the Order Data we collect to process orders placed through the Site (including processing your payment information, preparing it for shipment, and providing invoices and/or order confirmations). We additionally use this Order Data to:
communicate with you;
Monitor orders for potential risk or fraud; and
Send you information and advertisements about our products or services, according to your indicated preferences.
We use the Device Data collected (especially your IP address) to monitor for potential risks and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers navigate the Site and to assess the success of our marketing and advertising campaigns).
We provide your Personal Data to third parties who help us use your Personal Data as described above. For example, we use Shopify to manage our online store. In addition, we use Google Analytics to understand how our customers use the Site. The https://policies.google.com/privacy?hl=nl page provides more information about how Google uses your Personal Data. You can also opt out of using Google Analytics on the https://tools.google.com/dlpage/gaoptout page.
We may also provide your Personal Data to comply with applicable laws and regulations, to comply with a subpoena, search warrant or other legally valid information request we receive, or to otherwise protect our rights.
As described above, we use your Personal Data to send you targeted advertisements or marketing messages that may match your interests. For more information on how targeted ads work, visit the Network Advertising Initiative (“NAI”) information page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted ads via:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://account.microsoft.com/privacy/ad-settings/
You can also opt out of certain of these services through the Digital Advertising Alliance’s opt-out pages: http://optout.aboutads.info/.
DO NOT TRACK
A “Do Not Track” signal from your browser does not cause us to treat data collection and use differently.
If you live in Europe, you have the right to access the Personal Data we hold about you and can request that your Personal Data be rectified, updated or deleted. If you wish to exercise these rights, please contact us using the contact information provided below.
In addition, if you live in the EU, we note that we process your personal data for the performance of agreements we have with you (for example, if you order something through the website) or for the pursuit of our legitimate interests listed above. Please note that your Personal Data will be transferred to countries outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will retain your Order Data until you ask us to delete it.
To learn more about how we handle privacy or if you have questions or would like to make a complaint, please email firstname.lastname@example.org or send a letter to the address below:
Leemskuilen 5 e, Westerhoven, North Brabant, 5563 CK, Netherlands